GUCCIO GUCCI - THE LEGEND

Guccio Gucci not only brings many valuable masterpieces, but he also is an important man of the world fashion industry. Before creating a brand like today, Gucci has been filled with a lot of difficulties and challenges in life. Each of his products is a creative work, but we have ever wondered what helped him create so many crazy ideas?

His childhood:

He was born on March 26, 1881, in Firenze, the son of a merchant in northern Italy. This Italian boy is always attracted to expensive fittings, especially luxurious suitcases with unique colors.

He decided to migrate to France, to the beautiful Paris. After that, he had the opportunity to move to London to work. Here, he is a staff at London Savoy Hotel in the early twentieth century. During his work here, Gucci noticed that all gentlemen and ladies are always wearing luxurious dresses, they always appear with classy accessories like suitcases, bags, belts, etc. This is a large step, which has an impact on his passion.

From passionate into reality:

Bringing knowledge and his experience back to his hometown. He opened a store, specialized in selling leather accessories in Florence, with the classic style of the 1920s. Initially, he opened the specialized accessories for horse racing of the elite pleasure's. Customer goals are aimed at the aristocrats of Italy and France. Later he expanded selling accessories such as handbags, suitcases. Basically, all products are handmade, in a very meticulous way, this is a distinguishing feature. Although at the time of WWII, the difficulty of finding and importing raw materials, Gucci remained out items and especially this time he studied more material made of cotton bags, canvas, or even linen. In 1947, holding the hands of the passionate product, he released the first bag with a bamboo handle, which was also seen as Gucci's first iconic symbol.

(Gucci Bamboo bag. Source: Pinterest)

And that is how Gucci established, as well as it is the beginning of the "civil war" in this house.

The origin of the GG logo:

Initially, the company's badge had a large shield and knight in the middle. Above is a ribbon engraved company name. This symbol is inspired by the city's badge of Florence.

(The first Gucci logo)

Later, he changed it into GG, as his name. And released its own representative icons such as Gucci Snake, Gucci Tiger, Gucci Bee.

(Gucci Snake)

The splendor:

(Guccio Gucci's sons)

Guccio Gucci has 3 sons as Aldo, Rodolfo Gucci and Vasco. In 1951, he opened the store in Milan, New York, London, .... A lot of famous movie stars appeared with Gucci's accessories, Gucci bag on advertising magazines, movies, ... They with the elite, as well as tourists from all over the world arrive in Italy, giving Gucci many valuable orders. It is also helping his items widely known all over the world.

When Gucci brand was at the peak, the designer Guccio Gucci died in 1953, in Milan, Italy. The business and managing stores are now in his son's hands. They expanded their branches to many cities, especially Paris.

Design bags and loafers are known increasingly widely. Recognizing this brand is becoming more and more famous, they started selling clothing and perfumes. After that, the watches, jewelry, and glasses were also added to the selling products list of this house.

Fierce struggles and time to rebuild fashion house:

During the 1970s, Gucci was very popular. By the 1980s, the internal dispute in the family pushed the company to the bridge of the disaster. Until the fashion designer Tom Ford joined Gucci in 1990, Gucci gradually regained her spirit and returned to the market after a period of absence.

ADDITION:

• Gucci's style is inspired by the pleasures of horse racing and traveling of the elite. Therefore, the soul of the design always brings a luxurious beauty look. Later Gucci's unique style is always associated with "Geek Chic" and multi-layer in the fit, with the legendary red and green colors.

• Iconic icons make the brand:

1. Green - red - green taking ideas from saddle belt

2. Details of horsbite metal lock, especially on moccasin loafers.

3. Big shade sunglasses.

4. Monogram: Gucci Diamante, Gucci Vintage Web, Gucci Flora, Monogram GG Canvas, Monogram GG Canvas, Embossing Guccissima, and Microguccissima, Gucci Caleido, Gucci Bloom and animal patterns like Gucci Snake, Gucci Tiger, and Gucci Bee.

(Gucci Bee on shoes)

(Gucci Diamante on samples)

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